Developing Digital Marketing Technologies and Practice Units

Developing Digital Marketing Technologies and Practice Units

The Dutch Foundation of Innovation Welfare 2 Work (DFW2W) is currently developing the digital Marketing units for the project ECVET for Digital Publishing. We will provide learners an insight into the origins of Social Media through the technologies of Hypertext and the World Wide Web. They will learn how mobile apps and smart-phone services extend these platforms, how they make use of tracking data to target marketing campaigns, and the relationship between search and advertising.